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College Fit Finder Redesign Case Study

About College Fit Finder

College Fit Finder is a SaaS platform which is a leader in college athlete recruiting. They work primarily with sports clubs around the US providing a turnkey solution for picking a college and having an awesome profile to share with the college coach. This blog is the first in a series of case studies with solutions.

Challenge

The College Fit Finder founder is a graphic designer and was itching for a mobile first ux redesign. The software platform needed to scale up in order to keep up with projected user growth and planned feature that will drive up daily usage per user. Delivery needed to be time based instead of feature based. Additional business models including advertising and white labelling needed to be added in. Competitors are running on Android and iOS mobile apps.

Approach

The first step was to create a design language that was easy to use and easy to reuse across all features. The product owner stepped in and wrestled down the design language borrowing some elements from Airbnb and other top web apps.

As a design case study example, this new design language boiled down to what we called 6-pack cards. Each search result was presented in a list of the cards and each contained 6 icons of summarized data making it very glanceable. Then filters and sorts were standardized, an... Read College Fit Finder Redesign Case Study

Kids Eat Free White Label Mobile App Case Study

About the Kids Eat Free Mobile App

Kids Eat Free is a discount card to help tourists save money where they are staying. Originally rolled out in Orlando and Anaheim this card is quickly expanding to other cities from New York to Las Vegas. There are three core brands: Kids Eat Free, VIP Shop and Dine4Less, and Play4Less. New partnership are being struck which require the creation of custom branded discount cards which allow the partner to decide which of the available discount offers across all three core brands to include on their card. This making a significant impact in the travel software sector.

Challenge

As we started this project, each discount card brand had a unique Drupal 6 website which was slightly different than the others. Partners now wanted the flexibility with the new white label software to create their own branded cards with a subset of all offers across the three core brands. This required a new platform with a single list of discount offers which could be segmented by brand. Also, within each brand, offers are specific to a city and to a card variation. Most cards have three variations: Basic, Plus and Gold; additionally there are City Hopper and Global cards. The new site needed to be as easy to add new offers and venues as it is on the Groupon Orlando site and mobile app.

Approach

The first ... Read Kids Eat Free White Label Mobile App Case Study